Category: Media Literacy

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Media Literacy: Learning about Product Placement

As product placement ads invade more of our visual space, educators can use the trend as a hook to engage students in critical thinking about what it means to be media literate. Expert Frank Baker uses the NBA’s 2016-17 plans for jersey advertising as an example.

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Media Literacy: Middle School Kids Love Parody

Adolescents have a strong attraction to parody, says media literacy expert Frank Baker. Luckily the Common Core includes parody as a genre worthy of study. Baker shares resources and ideas to involve middle graders in some fun as they learn important skills.

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Use Political Covers to Teach Media Literacy

Paid ads and social media give lots of exposure to Presidential candidates. They also get free visibility from magazines, though they don’t always like what they see. Frank Baker offers a magazine-cover activity to help students build media literacy skills.

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Media Literacy: Learning from the Oscars

It’s Oscar season and media literacy consultant Frank W. Baker has ideas about leveraging student interest in movies to teach visual literacy skills and learn about cool careers. Lots of resources, including teacher tools at the Oscars website.

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Teach Media Literacy with Super Bowl Ads

Many millions of people who tune in to the 2016 Super Bowl will be there to watch the pricey, high-engagement commercials. Media literacy consultant Frank Baker explains how to teach about these “super ads,” approaching them as informational text worthy of close scrutiny and analysis.

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What’s Missing from That Media Message?

It seems, with the holidays upon us, that some companies have decided it’s a good idea to acknowledge underrepresented groups in their marketing, advertising, and media coverage. But consultant Frank W. Baker is wondering: What took them so long? He shares tips to raise student awareness.

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Analyzing the Media Through Docudramas

Do your students know that when they watch docudramas, they’re not watching history as it actually happened? Do they understand movie makers’ “artistic license” for condensing history into 2-hour films? Frank W. Baker suggests media-oriented films and teaching strategies.

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Here Come the Toy Ads

Toy commercials, so pervasive on TV during the holidays, are a great way to jump-start media literacy discussions with students. Expert Frank Baker has lesson ideas.

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Why Media Literacy Week Matters So Much

With slanted news, social media and “reality” TV ceaselessly attracting the attention of young people, literacy consultant Frank W. Baker underscores the importance of Media Literacy Week, urging all educators to teach students how to analyze media “as text.”