Category: Media Literacy

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Media Literacy: Learning from the Oscars

It’s Oscar season and media literacy consultant Frank W. Baker has ideas about leveraging student interest in movies to teach visual literacy skills and learn about cool careers. Lots of resources, including teacher tools at the Oscars website.

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Teach Media Literacy with Super Bowl Ads

Many millions of people who tune in to the 2015 Super Bowl will be there to watch the pricey, high-engagement commercials. Media literacy consultant Frank Baker explains how to teach about these “super ads,” approaching them as informational text worthy of close scrutiny and analysis.

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Using Toy Ads to Build Media Literacy Skills

Expert Frank W. Baker wants to convince teachers that toy advertisements are a great media literacy teaching tool. Video clips and colorful ‘print’ ads abound on the Internet and are sure to engage students. Baker provides some good discussion questions & lesson ideas to get started.

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Campaign Ads: Helping Students Find the Truth

If politicians have a “license to lie” in campaign advertising, how are our students going to know who and what to believe? Critical thinking skills are paramount, says media literacy consultant Frank Baker, who shares insights and resources tied to Common Core and social studies standards.

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Teaching Media Literacy: It’s the Diet Ad Season

What does the annual avalanche of diet advertising mean to the classroom teacher? It’s a teachable moment, says media literacy expert Frank Baker — an opportunity to sharpen visual literacy and critical thinking skills and bring the Common Core standard for argument writing into play.