Many millions of people who tune in to the 2015 Super Bowl will be there to watch the pricey, high-engagement commercials. Media literacy consultant Frank Baker explains how to teach about these “super ads,” approaching them as informational text worthy of close scrutiny and analysis.
Category: Media Literacy
Expert Frank W. Baker wants to convince teachers that toy advertisements are a great media literacy teaching tool. Video clips and colorful ‘print’ ads abound on the Internet and are sure to engage students. Baker provides some good discussion questions & lesson ideas to get started.
If politicians have a “license to lie” in campaign advertising, how are our students going to know who and what to believe? Critical thinking skills are paramount, says media literacy consultant Frank Baker, who shares insights and resources tied to Common Core and social studies standards.
While most students understand how to operate smart phones, they understand far less about what they see on their digital devices. Learning visual literacy in school is a vital skill today, says Frank W. Baker.
Close reading isn’t just for printed texts anymore. To help students meet Common Core standards related to close observation and effective questioning, media literacy consultant Frank Baker suggests ways to engage them with a range of visual content.
Numerous historical adaptions have been nominated for Academy Awards in recent years. Media literacy expert Frank W. Baker offers ideas and resources to help students examine their historical accuracy and address a middle-level Common Core standard.
Introducing the concept of product placement, using pop culture images and sporting events, is a great way to jump-start students’ critical viewing and grow their media literacy skills, says expert Frank Baker. Key questions for analysis included.
It’s Oscar season and media literacy consultant Frank W. Baker has ideas about leveraging student interest in movies to teach visual literacy skills and learn about cool careers. Lots of resources, including teacher tools at the Oscars website.
What does the annual avalanche of diet advertising mean to the classroom teacher? It’s a teachable moment, says media literacy expert Frank Baker — an opportunity to sharpen visual literacy and critical thinking skills and bring the Common Core standard for argument writing into play.
Media literacy consultant Frank W. Baker considers some of the ways that media arts intersect with STEM and present STEAM learning opportunities.