Many millions of people who tune in to the 2016 Super Bowl will be there to watch the pricey, high-engagement commercials. Media literacy consultant Frank Baker explains how to teach about these “super ads,” approaching them as informational text worthy of close scrutiny and analysis.
Category: Media Literacy
It seems, with the holidays upon us, that some companies have decided it’s a good idea to acknowledge underrepresented groups in their marketing, advertising, and media coverage. But consultant Frank W. Baker is wondering: What took them so long? He shares tips to raise student awareness.
Do your students know that when they watch docudramas, they’re not watching history as it actually happened? Do they understand movie makers’ “artistic license” for condensing history into 2-hour films? Frank W. Baker suggests media-oriented films and teaching strategies.
Toy commercials, so pervasive on TV during the holidays, are a great way to jump-start media literacy discussions with students. Expert Frank Baker has lesson ideas.
With slanted news, social media and “reality” TV ceaselessly attracting the attention of young people, literacy consultant Frank W. Baker underscores the importance of Media Literacy Week, urging all educators to teach students how to analyze media “as text.”
Knowing how television programming is funded can help students understand what is available to view. Media literacy expert Frank W. Baker links to sources of advertising data and suggests activities to build student savvy about the genres that fill their screens.
As the Emmys return to celebrate the art and craft of television in September, how can we encourage students to view programing actively, with “the thinking parts of their brains turned on”? Frank W. Baker helps pull back the curtain on the production process.
Plans for Republican and Democratic primary debates are well underway. Media literacy expert Frank W. Baker is ready with guidelines for engaging students in classroom research and discussion. Baker’s first focus: the very crowded GOP debates scheduled for this fall.
Iconic images from popular culture can raise consciousness about issues, many of them tied to health and gender awareness, writes media literacy consultant Frank W. Baker. He offers memorable examples and ties this phenomenon to teaching visual literacy.
Every day news images flood our print publications, digital spaces and social media apps. Why do some become iconic and unforgettable? Media literacy expert Frank Baker suggests ways that students can explore this question through close reading & research.