Whose job is it to teach students what they need to know about deceptive social media, algorithmic advertising, and deep-fake artificial intelligence? Media literacy educator Frank W. Baker offers advice, resources, and a sense of urgency “in an increasingly deep-fake world.”
Whether your ELA, social studies or media literacy students are tracking advertising on Madison Avenue or Capitol Hill, expert Frank W. Baker has the tools and ideas you need to blend this high engagement topic into standards-based lessons on analyzing informational text.
Our deep dependency on media for everything from news and entertainment to mail-order buying underscores the urgent need for K-12 educators to make media literacy an essential part of the curriculum in today’s schools, writes author and consultant Frank W. Baker.
It’s Oscar season and media literacy consultant Frank W. Baker has ideas about leveraging student interest in movies to teach visual literacy skills and learn about cool careers. Lots of resources, including teacher tools at the Oscars website.
Close Reading the Media / Literacy and Film
by Frank Baker · Published 11/28/2017 · Last modified 11/28/2019
Film, video and television media are powerful engagement tools for literacy teachers. Author and media consultant Frank W. Baker shares lots of ideas about using screenplays, closed captioning, and media-related projects to boost reading and other literacy skills.
Ad Techniques / Close Reading the Media
by Frank Baker · Published 10/31/2017 · Last modified 12/01/2019
In today’s advertising-saturated world, their attention may be the most valuable thing students own. Marketers want it and they’ll grab it anyway they can. It’s the job of educators to make sure kids understand what’s going on, media literacy expert Frank W. Baker says.
With slanted news, social media and “reality” TV ceaselessly attracting the attention of young people, literacy consultant Frank W. Baker underscores the importance of Media Literacy Week, urging all educators to teach students how to analyze media “as text.”
Close Reading the Media / News Literacy
by Frank Baker · Published 09/26/2017 · Last modified 03/09/2026
No one knows for sure whether there will be actual war with North Korea, but talk about the potential conflict abounds on TV and in social media. Media literacy expert Frank W. Baker calls on teachers to help students learn how to identify trustworthy news sources now.
Close Reading the Media / News Literacy
by Frank Baker · Published 08/28/2017 · Last modified 12/03/2019
How do today’s students access news and what do they understand about its origins? In his Close Reading the Media column, expert Frank W. Baker offers ideas and activities for engaging students in critical thinking about how they share and consume news in social media.
Close Reading the Media / Visual Literacy
by Frank Baker · Published 06/27/2017 · Last modified 12/12/2019
If your students think a photo can’t change history, have them think again, with this resource-rich article from media literacy expert Frank W. Baker, drawing on the work of civil rights era photojournalist Charles Moore, whose iconic images still haunt us today.
