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Campaign Advertising: The Image Is Everything

If there is one thing that will influence voters more than anything else during Campaign 2016, it is the image. More than ever, what the voters see, not what they hear, has become paramount in getting elected. Frank Baker shares ad techniques students need to know.

5 Coaching Tips Help Schools Get Organized

Even well-organized leaders have trouble keeping schools running smoothly when team members fail to adequately manage busy schedules or make poor choices about priorities. Expert Maia Heyck-Merlin recommends five coaching techniques that can turn things around.

Four Summer Strategies for School Leaders

Summer offers a rare opportunity for principals to devote ample time to their own professional learning, say Ron Williamson and Barbara Blackburn. The leadership consultants offer four summer strategies to help assure continuous growth as an effective leader.

Why Becoming an NBCT May Be Right for You

NBCT Amber Chandler looks at three factors that might be holding teachers back from pursuing National Board Certification – finding time, covering the cost, or “already being a good teacher” – and offers her reasons why you should move beyond all three obstacles.

12 Daily Touchstones Can Improve Our Teaching

Bryan Goodwin & Elizabeth Ross Hubbell make a compelling argument that teachers can improve their impact on student learning by using a “do-confirm” checklist based on 12 essential daily touchstones that represent current research on what works best. Pilots do!

Media Literacy: Learning about Product Placement

As product placement ads invade more of our visual space, educators can use the trend as a hook to engage students in critical thinking about what it means to be media literate. Expert Frank Baker uses the NBA’s 2016-17 plans for jersey advertising as an example.

Ideas to Blend History and Current Events

Jody Passanisi, an eighth grade teacher and author of “History Class Revisited,” uses a three-step scaffolding process to help students raise their awareness between events currently taking place and the historical events they study in the social studies curriculum.

School Leadership: How to Team with Families

Every principal needs to lead a coordinated schoolwide effort to interact with families in ways that support students, the school and the larger community. Former principals Ron Williamson and Barbara Blackburn offer a rich set of strategies to accomplish this goal.