If there is one thing that will influence voters more than anything else during Campaign 2016, it is the image. More than ever, what the voters see, not what they hear, has become paramount in getting elected. Frank Baker shares ad techniques students need to know.
Category: Media Literacy
As product placement ads invade more of our visual space, educators can use the trend as a hook to engage students in critical thinking about what it means to be media literate. Expert Frank Baker uses the NBA’s 2016-17 plans for jersey advertising as an example.
Adolescents have a strong attraction to parody, says media literacy expert Frank Baker. Luckily the Common Core includes parody as a genre worthy of study. Baker shares resources and ideas to involve middle graders in some fun as they learn important skills.
Paid ads and social media give lots of exposure to Presidential candidates. They also get free visibility from magazines, though they don’t always like what they see. Frank Baker offers a magazine-cover activity to help students build media literacy skills.
As the 2016 Presidential Campaign heats up, media literacy expert Frank W. Baker brings the political races to the classroom with standards-based activities to help students understand the persuasive power of plentiful and often misleading political ads.
It seems, with the holidays upon us, that some companies have decided it’s a good idea to acknowledge underrepresented groups in their marketing, advertising, and media coverage. But consultant Frank W. Baker is wondering: What took them so long? He shares tips to raise student awareness.
Do your students know that when they watch docudramas, they’re not watching history as it actually happened? Do they understand movie makers’ “artistic license” for condensing history into 2-hour films? Frank W. Baker suggests media-oriented films and teaching strategies.
Knowing how television programming is funded can help students understand what is available to view. Media literacy expert Frank W. Baker links to sources of advertising data and suggests activities to build student savvy about the genres that fill their screens.
Plans for Republican and Democratic primary debates are well underway. Media literacy expert Frank W. Baker is ready with guidelines for engaging students in classroom research and discussion. Baker’s first focus: the very crowded GOP debates scheduled for this fall.
Iconic images from popular culture can raise consciousness about issues, many of them tied to health and gender awareness, writes media literacy consultant Frank W. Baker. He offers memorable examples and ties this phenomenon to teaching visual literacy.