Category: Media Literacy

Why Media Literacy Week Matters So Much

With slanted news, social media and “reality” TV ceaselessly attracting the attention of young people, literacy consultant Frank W. Baker underscores the importance of Media Literacy Week, urging all educators to teach students how to analyze media “as text.”

Media Literacy: Learning from the Oscars

It’s Oscar season and media literacy consultant Frank W. Baker has ideas about leveraging student interest in movies to teach visual literacy skills and learn about cool careers. Lots of resources, including teacher tools at the Oscars website.

Teach Media Literacy with Super Bowl Ads

Many millions of people who tune in to the 2017 Super Bowl will be there to watch the pricey, high-engagement commercials. Media literacy consultant Frank Baker explains how to teach about these “super ads,” approaching them as informational text worthy of close scrutiny and analysis.

How Big Media Shapes the News Students See

As news organizations are increasingly folded into fewer and fewer media conglomerates, writes media literacy expert Frank Baker, their independence is left in doubt. He urges teachers to involve students in studies of “Big Media” as part of their civic education.

Here Come the Toy Ads

Toy commercials, so pervasive on TV during the holidays, are a great way to jump-start media literacy discussions with students. Expert Frank Baker has lesson ideas.

Students Need Our Help Detecting Fake News

Given social media’s popularity as a news source, consultant Frank Baker says students must gain both the knowledge and the analytical skills to distinguish fact from fiction. Baker highlights the pervasive rise of fake news and shares teaching resources.

How to Help Kids Be Active Video Viewers

Movies and video in the classroom can help boost media literacy and strengthen critical thinking, listening and viewing skills. The challenge is to get students to view moving images actively and critically. Here’s some help from author and media lit consultant Frank W. Baker.

Your Students’ Eyeballs Are Worth A Bundle

We know students love to watch television, even if that “watching” is not in front of an actual TV. As the new TV season starts, Frank W. Baker shares media literacy ideas than can help students understand their role in shaping ad prices & entertainment choices.

Media Literacy: How to Watch the Debates

The presidential debates offer a unique portal to explore topics that are critically important in developing students’ media literacy skills and preparing them for responsible citizenship. Experts Frank W. Baker and Karen Zill provide an in-depth teaching guide.

Media Literacy in Today’s Social Studies Class

The NCSS revised Position Statement on Media Literacy supports engaging students in inquiry and analysis as well as developing their understanding of media and propaganda. Frank W. Baker shows how students can evaluate the flood of fake news and the Fall election.