Category: Media Literacy

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Here Come the Toy Ads

Toy commercials, so pervasive on TV during the holidays, are a great way to jump-start media literacy discussions with students. Expert Frank Baker has lesson ideas.

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Students Need Our Help Detecting Fake News

Given social media’s popularity as a news source, consultant Frank Baker says students must gain both the knowledge and the analytical skills to distinguish fact from fiction. Baker highlights the pervasive rise of fake news and shares teaching resources.

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How to Help Kids Be Active Video Viewers

Movies and video in the classroom can help boost media literacy and strengthen critical thinking, listening and viewing skills. The challenge is to get students to view moving images actively and critically. Here’s some help from author and media lit consultant Frank W. Baker.

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Your Students’ Eyeballs Are Worth A Bundle

We know students love to watch television, even if that “watching” is not in front of an actual TV. As the new TV season starts, Frank W. Baker shares media literacy ideas than can help students understand their role in shaping ad prices & entertainment choices.

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Why Media Literacy Week Matters So Much

With slanted news, social media and “reality” TV ceaselessly attracting the attention of young people, literacy consultant Frank W. Baker underscores the importance of Media Literacy Week, urging all educators to teach students how to analyze media “as text.”

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Media Literacy: How to Watch the Debates

The presidential debates offer a unique portal to explore topics that are critically important in developing students’ media literacy skills and preparing them for responsible citizenship. Experts Frank W. Baker and Karen Zill provide an in-depth teaching guide.

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Campaign Advertising: The Image Is Everything

If there is one thing that will influence voters more than anything else during Campaign 2016, it is the image. More than ever, what the voters see, not what they hear, has become paramount in getting elected. Frank Baker shares ad techniques students need to know.

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Media Literacy: Learning about Product Placement

As product placement ads invade more of our visual space, educators can use the trend as a hook to engage students in critical thinking about what it means to be media literate. Expert Frank Baker uses the NBA’s 2016-17 plans for jersey advertising as an example.

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Media Literacy: Middle School Kids Love Parody

Adolescents have a strong attraction to parody, says media literacy expert Frank Baker. Luckily the Common Core includes parody as a genre worthy of study. Baker shares resources and ideas to involve middle graders in some fun as they learn important skills.