Many millions of people who tune in to the 2019 Super Bowl will be there to watch the pricey, high-engagement commercials. Media literacy consultant Frank Baker explains how to teach about these “super ads,” approaching them as informational text worthy of close scrutiny and analysis.
Category: Media Literacy
It’s Oscar season and media literacy consultant Frank W. Baker has ideas about leveraging student interest in movies to teach visual literacy skills and learn about cool careers. Lots of resources, including teacher tools at the Oscars website.
With slanted news, social media and “reality” TV ceaselessly attracting the attention of young people, literacy consultant Frank W. Baker underscores the importance of Media Literacy Week, urging all educators to teach students how to analyze media “as text.”
As news organizations are increasingly folded into fewer and fewer media conglomerates, writes media literacy expert Frank Baker, their independence is left in doubt. He urges teachers to involve students in studies of “Big Media” as part of their civic education.
Toy commercials, so pervasive on TV during the holidays, are a great way to jump-start media literacy discussions with students. Expert Frank Baker has lesson ideas.
Given social media’s popularity as a news source, consultant Frank Baker says students must gain both the knowledge and the analytical skills to distinguish fact from fiction. Baker highlights the pervasive rise of fake news and shares teaching resources.
Movies and video in the classroom can help boost media literacy and strengthen critical thinking, listening and viewing skills. The challenge is to get students to view moving images actively and critically. Here’s some help from author and media lit consultant Frank W. Baker.
The presidential debates offer a unique portal to explore topics that are critically important in developing students’ media literacy skills and preparing them for responsible citizenship. Experts Frank W. Baker and Karen Zill provide an in-depth teaching guide.
The NCSS revised Position Statement on Media Literacy supports engaging students in inquiry and analysis as well as developing their understanding of media and propaganda. Frank W. Baker shows how students can evaluate the flood of fake news and the Fall election.
If there is one thing that will influence voters more than anything else during Campaign 2016, it is the image. More than ever, what the voters see, not what they hear, has become paramount in getting elected. Frank Baker shares ad techniques students need to know.