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Media Literacy: Learning about Product Placement

As product placement ads invade more of our visual space, educators can use the trend as a hook to engage students in critical thinking about what it means to be media literate. Expert Frank Baker uses the NBA’s 2016-17 plans for jersey advertising as an example.

Improve the Way Your School Uses Email

Rethinking how we construct our emails and how email fits into school culture can lead to time-saving and clearer communication. Organizational expert Dr. Frank Buck offers simple strategies to improve the way educators exchange vital and not-so-vital information.

Writing and Reading with 50 Mentor Texts

In “Text Structures From the Masters,” educators Gretchen Bernabei and Jennifer Koppe did the hard work for English and social studies teachers of grades 6–10 when they collected 50 quality, nonfiction mentor texts and created an easy-to-follow lesson structure for each one.

Media Literacy: Middle School Kids Love Parody

Adolescents have a strong attraction to parody, says media literacy expert Frank Baker. Luckily the Common Core includes parody as a genre worthy of study. Baker shares resources and ideas to involve middle graders in some fun as they learn important skills.

Stress-Free Email: How to Keep Your Inbox Empty

“We hate email,” says productivity expert and former principal Frank Buck, “because every time we check it, someone is adding to our already-crowded schedule.” In the 5th post in his Productivity Suite series, Buck shows educators how to keep your inbox empty.