Experts predict record ad spending this election season, as much as $6 billion. As we brace for this tidal wave, says media literacy consultant Frank Baker, we need to prepare students to analyze the techniques of persuasion being used to sway votes and gain power.
Category: Close Reading the Media
Frank Baker’s blog
Video documentation is a powerful tool in news reporting, whether it’s done by professional journalists or by ordinary people with instant access to video cameras. Frank Baker looks at the history of news video as a “primary source” for historians and middle grades teachers.
Our deep dependency on media for everything from news and entertainment to mail-order buying underscores the urgent need for K-12 educators to make media literacy an essential part of the curriculum in today’s schools, writes author and consultant Frank W. Baker.
Science teachers know that some students believe in often-ridiculous theories (the Earth is flat; climate change is a hoax) that are propagated on YouTube and social media. Frank Baker provides a wealth of resources to fight science ignorance with media literacy skills.
As we move into the 2020 presidential election, questioning what we read and hear is paramount. In the fake news era, are students learning how to verify what they consume? Media literacy expert Frank Baker doesn’t think so and says it’s up to educators to teach them.
In today’s online marketing environment, everybody seems to be after the attention of young people, writes media literacy expert Frank Baker. Many tweens and teens have money and may not see through all the strategies and tactics of influencers. Educators need to help.
We know political advertising persuades and influences. When we use campaign ads in instruction and guide students through the analysis and deconstruction process, writes media literacy expert Frank Baker, we’re helping them become better critical thinkers and viewers.
‘Smart pills’ are often marketed to students as a way to fire up the brain and excel academically. Media literacy expert Frank Baker uses a familiar radio ad and other examples to suggest lesson ideas that can actually boost their critical thinking and listening skills.
With the 2020 election underway fake news and deceptive social media posts and imagery are expected to become commonplace. Media literacy expert Frank Baker offers a lesson to help our always-connected students acquire some of the “healthy skepticism” skills they’ll need.
In the hope that we can help students become better critical thinkers in a world saturated by social media and unreliable sources, media literacy expert Frank Baker calls attention to techniques used by “media manipulators” to persuade consumers and shape public discourse.