Tagged: Robert Blackburn

Public Relations 101: Messaging that Works

What would you like for your students, families, faculty and stakeholders to know about your school? How can you be sure your messaging reaches audiences quickly and effectively? Three experienced leaders share basic tools like “smart goals” to keep your public relations plans on course.

Communicate Effectively with Your School Board

Communication is central to an educator’s role as an advocate. Of particular importance, say the co-authors of Advocacy From A-Z, is the ability of school and teacher leaders to communicate with the school board to advocate for an issue. These nine principles can help.

A to Z Advocacy Advice for School Leaders

Take an alphabetical tour through advocating for your school in this new book from Robert Blackburn, Barbara Blackburn and Ronald Williamson. Former principal Mary Langer Thompson shares the highlights and suggests the book can be most helpful in ed leadership classes.