Responding to uncompromising resistance to change is always a challenge. Wise school leaders are inclusive in the planning stage, share information with everyone involved, and have a well-considered implementation plan. Williamson and Blackburn examine four kinds of objection.
What would you like for your students, families, faculty and stakeholders to know about your school? How can you be sure your messaging reaches audiences quickly and effectively? Three experienced leaders share basic tools like “smart goals” to keep your public relations plans on course.
Communication is central to an educator’s role as an advocate. Of particular importance, say the co-authors of Advocacy From A-Z, is the ability of school and teacher leaders to communicate with the school board to advocate for an issue. These nine principles can help.
Take an alphabetical tour through advocating for your school in this new book from Robert Blackburn, Barbara Blackburn and Ronald Williamson. Former principal Mary Langer Thompson shares the highlights and suggests the book can be most helpful in ed leadership classes.
