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Campaign Advertising: The Image Is Everything

If there is one thing that will influence voters more than anything else during Campaign 2016, it is the image. More than ever, what the voters see, not what they hear, has become paramount in getting elected. Frank Baker shares ad techniques students need to know.

Four Summer Strategies for School Leaders

Summer offers a rare opportunity for principals to devote ample time to their own professional learning, say Ron Williamson and Barbara Blackburn. The leadership consultants offer four summer strategies to help assure continuous growth as an effective leader.

Why Becoming an NBCT May Be Right for You

NBCT Amber Chandler looks at three factors that might be holding teachers back from pursuing National Board Certification – finding time, covering the cost, or “already being a good teacher” – and offers her reasons why you should move beyond all three obstacles.

Media Literacy: Learning about Product Placement

As product placement ads invade more of our visual space, educators can use the trend as a hook to engage students in critical thinking about what it means to be media literate. Expert Frank Baker uses the NBA’s 2016-17 plans for jersey advertising as an example.

Ideas to Blend History and Current Events

Jody Passanisi, an eighth grade teacher and author of “History Class Revisited,” uses a three-step scaffolding process to help students raise their awareness between events currently taking place and the historical events they study in the social studies curriculum.

Interactive Writing in the Middle Grades

Interactive writing can help teachers to differentiate and integrate. In “Interactive Writing Across Grades” Kate Roth and Joan Dabrowski detail effective ways to use a familiar K-3 writing strategy in grades 4-6, says reviewer and literacy coach Pam Hamilton.