Whether your ELA, social studies or media literacy students are tracking advertising on Madison Avenue or Capitol Hill, expert Frank W. Baker has the tools and ideas you need to blend this high engagement topic into standards-based lessons on analyzing informational text.
Experts predict record ad spending this election season, as much as $6 billion. As we brace for this tidal wave, says media literacy consultant Frank Baker, we need to prepare students to analyze the techniques of persuasion being used to sway votes and gain power.
Jennifer Sniadecki and Jason DeHart dive deep into using picture books in upper level classrooms to meet state standards and increase student mastery. In this 3rd post on the topic they share examples, research, and stories from their own teaching experiences.
Video documentation is a powerful tool in news reporting, whether it’s done by professional journalists or by ordinary people with instant access to video cameras. Frank Baker looks at the history of news video as a “primary source” for historians and middle grades teachers.
Our deep dependency on media for everything from news and entertainment to mail-order buying underscores the urgent need for K-12 educators to make media literacy an essential part of the curriculum in today’s schools, writes author and consultant Frank W. Baker.
Science teachers know that some students believe in often-ridiculous theories (the Earth is flat; climate change is a hoax) that are propagated on YouTube and social media. Frank Baker provides a wealth of resources to fight science ignorance with media literacy skills.
As we move into the 2020 presidential election, questioning what we read and hear is paramount. In the fake news era, are students learning how to verify what they consume? Media literacy expert Frank Baker doesn’t think so and says it’s up to educators to teach them.
Close Reading the Media / Influencers
by Frank Baker · Published 01/08/2020 · Last modified 02/14/2020
In today’s online marketing environment, everybody seems to be after the attention of young people, writes media literacy expert Frank Baker. Many tweens and teens have money and may not see through all the strategies and tactics of influencers. Educators need to help.
Close Reading the Media / Political Ads
by Frank Baker · Published 10/21/2019 · Last modified 11/14/2019
We know political advertising persuades and influences. When we use campaign ads in instruction and guide students through the analysis and deconstruction process, writes media literacy expert Frank Baker, we’re helping them become better critical thinkers and viewers.
Finding techniques to engage students in the learning process is critical for school success. Engaging Creative Minds, a city-based non-profit, facilitates teamwork among artists, scientists and teachers to create lessons that target challenging academics in lively ways.
