Experts predict record ad spending this election season, as much as $6 billion. As we brace for this tidal wave, says media literacy consultant Frank Baker, we need to prepare students to analyze the techniques of persuasion being used to sway votes and gain power.
Category: Political Ads
We know political advertising persuades and influences. When we use campaign ads in instruction and guide students through the analysis and deconstruction process, writes media literacy expert Frank Baker, we’re helping them become better critical thinkers and viewers.