Experts predict record ad spending this election season, as much as $6 billion. As we brace for this tidal wave, says media literacy consultant Frank Baker, we need to prepare students to analyze the techniques of persuasion being used to sway votes and gain power.
Jenny Rankin writes that sharing teachers’ individual wisdom and expertise with the world is necessary, and, more importantly, possible. Read Rankin’s book to feel encouraged and inspired in your quest to expand your impact on the world, says teacher-reviewer Kathleen Palmieri.
How can we keep a positive school climate and culture during remote learning? Chris Edwards, the 7th grade assistant principal at Kreps Middle School, created a grade-wide Google Classroom for students and teachers and staged weekly competitions best described as crazy and fun. It worked!
Looking ahead to the new school year, it’s critical that school leaders have comprehensive plans ready for implementation if more large-scale remote learning is required. Ron Williamson and Barbara Blackburn underscore the need to fully involve parents and teachers in the process.
It’s amazing to think – with all the digital tools we have at our disposal – that genuine communication is more difficult today than ever before. Yet that’s our reality, says middle grades teacher Jeremy Hyler, at school and at home, with students, parents and colleagues.
Teacher Social Media has had a powerful positive effect on Brent Gilson’s professional growth. That’s the plus, he says, but there are also the minuses, including too-safe and comfortable conversations, edu-celebrity, and frequent failure to give credit where it is due.
Close Reading the Media / Influencers
by Frank Baker · Published 01/08/2020 · Last modified 02/14/2020
In today’s online marketing environment, everybody seems to be after the attention of young people, writes media literacy expert Frank Baker. Many tweens and teens have money and may not see through all the strategies and tactics of influencers. Educators need to help.
Close Reading the Media / Political Ads
by Frank Baker · Published 10/21/2019 · Last modified 11/14/2019
We know political advertising persuades and influences. When we use campaign ads in instruction and guide students through the analysis and deconstruction process, writes media literacy expert Frank Baker, we’re helping them become better critical thinkers and viewers.
To ensure all your students benefit from frequent reading conferences, it’s important to keep them short, focused and effective. Author and literacy consultant Jen Serravallo shares 7 tips for being efficient with your time without sacrificing impact or feeling rushed.
In a few weeks, new middle schoolers will encounter challenges unlike any they’ve seen before: a half-dozen teachers making daily assignments, new afterschool choices, more homework. How’s a kid to keep track of it all? Always-organized Frank Buck suggests consolidation.
