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Campaign Advertising: The Image Is Everything

If there is one thing that will influence voters more than anything else during Campaign 2016, it is the image. More than ever, what the voters see, not what they hear, has become paramount in getting elected. Frank Baker shares ad techniques students need to know.

Use PBL to Role-Play in the Real World

We always hear about the “real world” vs. the world in school. Project Based Learning helps to break down that barrier and better merges the two. It’s also undeniably engaging and lures kids into rigorous learning, as in Heather Wolpert-Gawron’s “Invention Unit.”

Repairing Student and Co-Worker Relationships

Educators are going to make mistakes, write Todd Whitaker and teacher-daughters Madeline and Katherine. Whether it’s a misstep with students, friction with a colleague, or a faux pas with admin, quickly admitting faults is part of being a classroom professional.

Differentiated Lesson Ideas for All MS Subjects

At the heart of Differentiated Lessons is the desire to assist educators in embedding a self-reflective learning process in the classroom while providing students in all subjects continual opportunities to individualize their learning, says ELA teacher Jennifer Wirtz.

5 Coaching Tips Help Schools Get Organized

Even well-organized leaders have trouble keeping schools running smoothly when team members fail to adequately manage busy schedules or make poor choices about priorities. Expert Maia Heyck-Merlin recommends five coaching techniques that can turn things around.

Infusing Grammar into the Writer’s Workshop

In the valuable book Infusing Grammar into the Writer’s Workshop, Amy Benjamin and Barbara Golub make an effective team, says special ed teacher Marci Warboys. Benjamin focuses on research and pedagogy and Golub provides detailed lesson plans and resources.