What would you like for your students, families, faculty and stakeholders to know about your school? How can you be sure your messaging reaches audiences quickly and effectively? Three experienced leaders share basic tools like “smart goals” to keep your public relations plans on course.
Messaging Matters provides practical notions and step-by-step models to strengthen communication and build a positive culture with your students, parents, and community. And you can implement them almost immediately, writes school counselor Wendy Adams.