‘Smart pills’ are often marketed to students as a way to fire up the brain and excel academically. Media literacy expert Frank Baker uses a familiar radio ad and other examples to suggest lesson ideas that can actually boost their critical thinking and listening skills.
Ad Techniques / Close Reading the Media
by Frank Baker · Published 06/30/2019 · Last modified 12/02/2019
In the hope that we can help students become better critical thinkers in a world saturated by social media and unreliable sources, media literacy expert Frank Baker calls attention to techniques used by “media manipulators” to persuade consumers and shape public discourse.
Ad Techniques / Close Reading the Media
by Frank Baker · Published 10/31/2017 · Last modified 12/01/2019
In today’s advertising-saturated world, their attention may be the most valuable thing students own. Marketers want it and they’ll grab it anyway they can. It’s the job of educators to make sure kids understand what’s going on, media literacy expert Frank W. Baker says.
