Many millions of people who tune in to the 2018 Super Bowl will be there to watch the pricey, high-engagement commercials. Media literacy consultant Frank Baker explains how to teach about these “super ads,” approaching them as informational text worthy of close scrutiny and analysis.
Tagged: Frank Baker
In the wake of holiday indulgences, ads for weight-loss products snowball in January. Many contain outright falsehoods, the FTC warns. By inviting students to investigate, teachers can sharpen media literacy skills and explore persuasive vs. argumentative writing.
With slanted news, social media and “reality” TV ceaselessly attracting the attention of young people, literacy consultant Frank W. Baker underscores the importance of Media Literacy Week, urging all educators to teach students how to analyze media “as text.”
No one knows for sure whether there will be actual war with North Korea, but talk about the potential conflict abounds on TV and in social media. Media literacy expert Frank W. Baker calls on teachers to help students learn how to identify trustworthy news sources now.
As the Emmys return in September to celebrate the art and craft of television, how do we encourage students to view the programming from a media literacy perspective, with the thinking parts of their brains turned on? Frank Baker ties television studies to CCSS.
What works to discourage adolescents from smoking? Media literacy expert Frank Baker suggests taking on Big Tobacco’s pervasive and persuasive marketing tactics, involving students in creating their own anti-tobacco ads. Baker provides the background and resources.
If your students think a photo can’t change history, have them think again, with this resource-rich article from media literacy expert Frank W. Baker, drawing on the work of civil rights era photojournalist Charles Moore, whose iconic images still haunt us today.
Increasingly information is being conveyed in visual terms, and the flashy graphics can both clarify and mislead. Media literacy expert Frank Baker has teaching ideas to help students think more deeply about the infographics and visual data flooding our brains.
Consultant Frank Baker often hears teachers and media specialists raise concerns about the time it takes to facilitate a visual or media literacy lesson. In this post he shares several ideas for 15-minute lesson segments using familiar magazines for kids and adults.