In today’s online marketing environment, everybody seems to be after the attention of young people, writes media literacy expert Frank Baker. Many tweens and teens have money and may not see through all the strategies and tactics of influencers. Educators need to help.
Tagged: Frank Baker
We know political advertising persuades and influences. When we use campaign ads in instruction and guide students through the analysis and deconstruction process, writes media literacy expert Frank Baker, we’re helping them become better critical thinkers and viewers.
With the 2020 election underway fake news and deceptive social media posts and imagery are expected to become commonplace. Media literacy expert Frank Baker offers a lesson to help our always-connected students acquire some of the “healthy skepticism” skills they’ll need.
In the hope that we can help students become better critical thinkers in a world saturated by social media and unreliable sources, media literacy expert Frank Baker calls attention to techniques used by “media manipulators” to persuade consumers and shape public discourse.
It’s not a simple matter to separate photojournalism from visual propaganda intended to sway emotions and opinions. Drawing in part on iconic images from Dorothea Lange’s career, expert Frank Baker explores the question and shares SEL and media literacy lesson resources.
As the presidential race heats up, stagecraft and poli-optics will be an important part of everything we see and hear, writes media literacy expert Frank Baker. Here’s how we can help students pull back the curtain on techniques used by professional image manipulators.
Exposing students to broadcasts and other news of past Congressional hearings brings those events to life and can help kids relate to current hearings. Media literacy consultant Frank Baker traces 60 years of hearing coverage, underscoring the vital role of a free press.
Many millions of people who tune in to the 2019 Super Bowl will be there to watch the pricey, high-engagement commercials. Media literacy consultant Frank Baker explains how to teach about these “super ads,” approaching them as informational text worthy of close scrutiny and analysis.
Educators are keenly aware that using real life examples in class helps students make important connections between the curriculum and their own lives. Media literacy expert Frank Baker shares some favorite ideas about engaging math students with Nielson TV ratings data.
The rise in fake news calls attention to the lack of critical thinking by many of today’s readers, including students. Media literacy expert Frank Baker shares an essential teaching tool and other resources for ELA and social studies teachers ready to address the issue.