It seems, with the holidays upon us, that some companies have decided it’s a good idea to acknowledge underrepresented groups in their marketing, advertising, and media coverage. But consultant Frank W. Baker is wondering: What took them so long? He shares tips to raise student awareness.
Tagged: Frank Baker
Do your students know that when they watch docudramas, they’re not watching history as it actually happened? Do they understand movie makers’ “artistic license” for condensing history into 2-hour films? Frank W. Baker suggests media-oriented films and teaching strategies.
Knowing how television programming is funded can help students understand what is available to view. Media literacy expert Frank W. Baker links to sources of advertising data and suggests activities to build student savvy about the genres that fill their screens.
Most educators who teach propaganda use examples from the World Wars, says media literacy expert Frank Baker. “But propaganda is happening today—all around us.” Baker introduces a new resource that can help teachers and students exert their “minds over media.”
Plans for Republican and Democratic primary debates are well underway. Media literacy expert Frank W. Baker is ready with guidelines for engaging students in classroom research and discussion. Baker’s first focus: the very crowded GOP debates scheduled for this fall.
Iconic images from popular culture can raise consciousness about issues, many of them tied to health and gender awareness, writes media literacy consultant Frank W. Baker. He offers memorable examples and ties this phenomenon to teaching visual literacy.
Every day news images flood our print publications, digital spaces and social media apps. Why do some become iconic and unforgettable? Media literacy expert Frank Baker suggests ways that students can explore this question through close reading & research.
Media literacy educator Frank Baker wants “to help today’s media-saturated students realize the lengths that political consultants will go to get (and keep) our attention.” As the “polioptic” presidential race begins, Baker shares insights and lesson ideas.
Film literacy is an important skill in an increasingly visual world. It’s in the ELA standards for grades 7 & 8. But how do we teach it if we don’t have access to films in the classroom? Expert Frank Baker helps bring film alive without a DVD in sight.
Expert Frank W. Baker wants to convince teachers that toy advertisements are a great media literacy teaching tool. Video clips and colorful ‘print’ ads abound on the Internet and are sure to engage students. Baker provides some good discussion questions & lesson ideas to get started.