Whether your ELA, social studies or media literacy students are tracking advertising on Madison Avenue or Capitol Hill, expert Frank W. Baker has the tools and ideas you need to blend this high engagement topic into standards-based lessons on analyzing informational text.
Tagged: Frank W. Baker
Experts predict record ad spending this election season, as much as $6 billion. As we brace for this tidal wave, says media literacy consultant Frank Baker, we need to prepare students to analyze the techniques of persuasion being used to sway votes and gain power.
Our deep dependency on media for everything from news and entertainment to mail-order buying underscores the urgent need for K-12 educators to make media literacy an essential part of the curriculum in today’s schools, writes author and consultant Frank W. Baker.
As we move into the 2020 presidential election, questioning what we read and hear is paramount. In the fake news era, are students learning how to verify what they consume? Media literacy expert Frank Baker doesn’t think so and says it’s up to educators to teach them.
‘Smart pills’ are often marketed to students as a way to fire up the brain and excel academically. Media literacy expert Frank Baker uses a familiar radio ad and other examples to suggest lesson ideas that can actually boost their critical thinking and listening skills.
Close Reading the Media is an incredible resource for middle or high school humanities teachers teaching students how to think critically about the media, writes teacher Stephanie Leary, noting it is packed with informative, fun, and thought-provoking topics and ideas.
Exposing students to broadcasts and other news of past Congressional hearings brings those events to life and can help kids relate to current hearings. Media literacy consultant Frank Baker traces 60 years of hearing coverage, underscoring the vital role of a free press.
Many millions of people who tune in to the 2019 Super Bowl will be there to watch the pricey, high-engagement commercials. Media literacy consultant Frank Baker explains how to teach about these “super ads,” approaching them as informational text worthy of close scrutiny and analysis.
As someone who teaches media literacy and popular culture, Frank Baker understands the need to meet students where they are. We know they watch TV and they discuss the characters, plots, etc. While they’re engaged, why not raise their awareness about TV commercialism?
The rise in fake news calls attention to the lack of critical thinking by many of today’s readers, including students. Media literacy expert Frank Baker shares an essential teaching tool and other resources for ELA and social studies teachers ready to address the issue.