Tagged: Frank W. Baker

Media Literacy in Today’s Social Studies Class

The NCSS revised Position Statement on Media Literacy supports engaging students in inquiry and analysis as well as developing their understanding of media and propaganda. Frank W. Baker shows how students can evaluate the flood of fake news and the Fall election.

Campaign Advertising: The Image Is Everything

If there is one thing that will influence voters more than anything else during Campaign 2016, it is the image. More than ever, what the voters see, not what they hear, has become paramount in getting elected. Frank Baker shares ad techniques students need to know.

Media Literacy: Learning about Product Placement

As product placement ads invade more of our visual space, educators can use the trend as a hook to engage students in critical thinking about what it means to be media literate. Expert Frank Baker uses the NBA’s 2016-17 plans for jersey advertising as an example.

Media Literacy: Middle School Kids Love Parody

Adolescents have a strong attraction to parody, says media literacy expert Frank Baker. Luckily the Common Core includes parody as a genre worthy of study. Baker shares resources and ideas to involve middle graders in some fun as they learn important skills.

Use Political Covers to Teach Media Literacy

Paid ads and social media give lots of exposure to Presidential candidates. They also get free visibility from magazines, though they don’t always like what they see. Frank Baker offers a magazine-cover activity to help students build media literacy skills.

Teaching Propaganda Using Political Ads

As the 2016 Presidential Campaign heats up, media literacy expert Frank W. Baker brings the political races to the classroom with standards-based activities to help students understand the persuasive power of plentiful and often misleading political ads.

What’s Missing from That Media Message?

It seems, with the holidays upon us, that some companies have decided it’s a good idea to acknowledge underrepresented groups in their marketing, advertising, and media coverage. But consultant Frank W. Baker is wondering: What took them so long? He shares tips to raise student awareness.

Analyzing the Media Through Docudramas

Do your students know that when they watch docudramas, they’re not watching history as it actually happened? Do they understand movie makers’ “artistic license” for condensing history into 2-hour films? Frank W. Baker suggests media-oriented films and teaching strategies.

Tie TV Advertising to Media Literacy Lessons

Knowing how television programming is funded can help students understand what is available to view. Media literacy expert Frank W. Baker links to sources of advertising data and suggests activities to build student savvy about the genres that fill their screens.

Propaganda Isn’t History – It’s Current Events

Most educators who teach propaganda use examples from the World Wars, says media literacy expert Frank Baker. “But propaganda is happening today—all around us.” Baker introduces a new resource that can help teachers and students exert their “minds over media.”