In today’s online marketing environment, everybody seems to be after the attention of young people, writes media literacy expert Frank Baker. Many tweens and teens have money and may not see through all the strategies and tactics of influencers. Educators need to help.
With slanted news, social media and “reality” TV ceaselessly attracting the attention of young people, literacy consultant Frank W. Baker underscores the importance of Media Literacy Week, urging all educators to teach students how to analyze media “as text.”
The presidential debates offer a unique portal to explore topics that are critically important in developing students’ media literacy skills and preparing them for responsible citizenship. Experts Frank W. Baker and Karen Zill provide an in-depth teaching guide.
Introducing the concept of product placement, using pop culture images and sporting events, is a great way to jump-start students’ critical viewing and grow their media literacy skills, says expert Frank Baker. Key questions for analysis included.