Close Reading the Media / New Vocabulary
by Frank Baker · Published 01/09/2022 · Last modified 01/10/2022
Metaverse? Prebunking? Zombie claims? The rapid evolution of digital technology and methods of persuasion has unleashed a flood of words and phrases that need to be in students’ vocabularies. Media literacy expert Frank Baker offers examples from across current culture.
Close Reading the Media / Evaluating Media
by Frank Baker · Published 11/14/2021 · Last modified 11/17/2021
Students are constant targets of advertisers and influencers, writes author–consultant Frank Baker. Introduce kids to seven key media literacy questions that can boost their critical thinking skills and get them in the habit of always asking “What’s really going on?”
Close Reading the Media / The Emmy Awards
by MiddleWeb · Published 09/08/2021 · Last modified 09/12/2021
The Emmy Awards continue to be a rich source of teaching ideas for educators who have an interest in media, television and film literacy. Expert Frank Baker’s latest edition of his annual Emmys column offers background perspective, teaching ideas and additional resources.
Many students don’t consider the source of media they consume on Instagram, TikTok, YouTube or elsewhere. Often they don’t consider the ramifications of spreading fake news or conspiracy theories. Frank Baker shares ways educators can make media literacy a classroom priority.
The rapid expansion of largely unfettered social media and its impact during the last several election cycles are finally stirring some serious conversation about making media literacy a curriculum priority. Let’s stop the brain-hacking of our students, says expert Frank Baker.
Close Reading the Media / Visual Literacy
by Frank Baker · Published 03/16/2021 · Last modified 03/17/2021
So much of our world is visual. Helping students learn how to “read” images and detect fakery and manipulation should be part of a 21st century education. Media literacy expert Frank Baker shares lots of ideas, insights and resources to get teachers and students started.
Close Reading the Media / Internet Literacy
by Frank Baker · Published 01/26/2021 · Last modified 02/13/2021
New studies continue to reveal that many students cannot evaluate internet information for truthfulness, writes media literacy expert Frank W Baker. “It has become a crisis in American education,” he says, as disinformation becomes industrialized and “truth decay” spreads.
When we find time in our busy school day to introduce a current event text, like a magazine cover, we’re actually helping students understand how images are used to communicate and even manipulate. Frank Baker shares a resource-rich pandemic media literacy lesson.
Whether your ELA, social studies or media literacy students are tracking advertising on Madison Avenue or Capitol Hill, expert Frank W. Baker has the tools and ideas you need to blend this high engagement topic into standards-based lessons on analyzing informational text.
Experts predict record ad spending this election season, as much as $6 billion. As we brace for this tidal wave, says media literacy consultant Frank Baker, we need to prepare students to analyze the techniques of persuasion being used to sway votes and gain power.
