Experts predict record ad spending this election season, as much as $6 billion. As we brace for this tidal wave, says media literacy consultant Frank Baker, we need to prepare students to analyze the techniques of persuasion being used to sway votes and gain power.
Many millions of people who tune in to the 2019 Super Bowl will be there to watch the pricey, high-engagement commercials. Media literacy consultant Frank Baker explains how to teach about these “super ads,” approaching them as informational text worthy of close scrutiny and analysis.
Recent Stanford research found that today’s students have difficulty distinguishing media content created to inform from content designed to persuade and even deceive. Consultant Frank Baker shares some of his favorite short videos to help teachers address the problem.
As news organizations are increasingly folded into fewer and fewer media conglomerates, writes media literacy expert Frank Baker, their independence is left in doubt. He urges teachers to involve students in studies of “Big Media” as part of their civic education.
As product placement ads invade more of our visual space, educators can use the trend as a hook to engage students in critical thinking about what it means to be media literate. Expert Frank Baker uses the NBA’s 2016-17 plans for jersey advertising as an example.
Advertising: it’s everywhere. As media literacy educators work to engage students in conversations about commercial marketing, we have to consider the close reading of print and video ads. Frank Baker provides starting points and resources for teachers.
Introducing the concept of product placement, using pop culture images and sporting events, is a great way to jump-start students’ critical viewing and grow their media literacy skills, says expert Frank Baker. Key questions for analysis included.