Tagged: advertising

Teach Media Literacy with Super Bowl Ads

Many millions of people who tune in to the 2018 Super Bowl will be there to watch the pricey, high-engagement commercials. Media literacy consultant Frank Baker explains how to teach about these “super ads,” approaching them as informational text worthy of close scrutiny and analysis.

How Big Media Shapes the News Students See

As news organizations are increasingly folded into fewer and fewer media conglomerates, writes media literacy expert Frank Baker, their independence is left in doubt. He urges teachers to involve students in studies of “Big Media” as part of their civic education.

Media Literacy: Learning about Product Placement

As product placement ads invade more of our visual space, educators can use the trend as a hook to engage students in critical thinking about what it means to be media literate. Expert Frank Baker uses the NBA’s 2016-17 plans for jersey advertising as an example.