What would you like for your students, families, faculty and stakeholders to know about your school? How can you be sure your messaging reaches audiences quickly and effectively? Three experienced leaders share basic tools like “smart goals” to keep your public relations plans on course.
Do teachers need to hire a PR firm or media consultants to effectively communicate their essential contributions to unaware constituents? Or can we begin to build more professional capital in our own schools and communities? Debbie Silver shares starting points.
Take an alphabetical tour through advocating for your school in this new book from Robert Blackburn, Barbara Blackburn and Ronald Williamson. Former principal Mary Langer Thompson shares the highlights and suggests the book can be most helpful in ed leadership classes.
Messaging Matters provides practical notions and step-by-step models to strengthen communication and build a positive culture with your students, parents, and community. And you can implement them almost immediately, writes school counselor Wendy Adams.
Steven M. Constantino leads school and district teams through a process of building a culture that welcomes and engages students’ families, says veteran teacher Cindy Purdy. She suggests that individual teachers can also apply some of the author’s key ideas.
Psychotherapist Noah Kempler presents ways to help kids develop five core skills: understanding feelings, communication, flexibility, respect, and problem solving. Retired principal Mary Langer Thompson finds his discussion about temperament particularly valuable.
Communication is the oxygen in the room when we want any relationship to work. But communication and co-teaching can be a tricky business. Elizabeth Stein looks at surefire ways to make your co-communications work as you speak up for all the students.
The curriculum tug of war between proponents of STEM programs and those who advocate for STEAM is in full force. Whichever side you may be pulling for, Anne Jolly has some facts, insights and questions that can help determine which way we should go.
For STEM programs to realize their ambitions, kids need to communicate with the world about their projects. Science educator Anne Jolly says social media tools can help STEM students collaborate, tap expertise, and build key communications skills.
Former teacher Paddy Eger offers detailed training guidelines to prepare adult assistants for the classroom, says reviewer Karen Linch. “I spent many years learning to be a teacher, so it makes perfect sense that parents and volunteers need to be trained.”