Tagged: tv commercials

Teach Media Literacy with Super Bowl Ads

Many millions of people who tune in to the 2018 Super Bowl will be there to watch the pricey, high-engagement commercials. Media literacy consultant Frank Baker explains how to teach about these “super ads,” approaching them as informational text worthy of close scrutiny and analysis.

Your Students’ Eyeballs Are Worth A Bundle

We know students love to watch television, even if that “watching” is not in front of an actual TV. As the new TV season starts, Frank W. Baker shares media literacy ideas than can help students understand their role in shaping ad prices & entertainment choices.

Tie TV Advertising to Media Literacy Lessons

Knowing how television programming is funded can help students understand what is available to view. Media literacy expert Frank W. Baker links to sources of advertising data and suggests activities to build student savvy about the genres that fill their screens.