Tagged: visual literacy

Campaign Advertising: The Image Is Everything

If there is one thing that will influence voters more than anything else during Campaign 2016, it is the image. More than ever, what the voters see, not what they hear, has become paramount in getting elected. Frank Baker shares ad techniques students need to know.

Propaganda Isn’t History – It’s Current Events

Most educators who teach propaganda use examples from the World Wars, says media literacy expert Frank Baker. “But propaganda is happening today—all around us.” Baker introduces a new resource that can help teachers and students exert their “minds over media.”

Powerful Iconic Images Can Educate & Inform

Iconic images from popular culture can raise consciousness about issues, many of them tied to health and gender awareness, writes media literacy consultant Frank W. Baker. He offers memorable examples and ties this phenomenon to teaching visual literacy.

Media-Visual Literacy and Presidential Politics

Media literacy educator Frank Baker wants “to help today’s media-saturated students realize the lengths that political consultants will go to get (and keep) our attention.” As the “polioptic” presidential race begins, Baker shares insights and lesson ideas.

Costume Design: Part of the Language of Film

As teachers help their students meet Common Core standards through close reading of the movies, they may want to include costume design in their lesson plans, says Frank Baker. In many movies, director Martin Scorsese has noted, “costume is character.”

Teaching Media as Text: The Emmy Awards

Movies and television are recognized in the Common Core standards as forms of “text” that deserve serious study. Media literacy expert Frank W. Baker suggests ways that the Emmy Awards might serve as a way to engage students around familiar media.