Whether your ELA, social studies or media literacy students are tracking advertising on Madison Avenue or Capitol Hill, expert Frank W. Baker has the tools and ideas you need to blend this high engagement topic into standards-based lessons on analyzing informational text.
Recent Stanford research found that today’s students have difficulty distinguishing media content created to inform from content designed to persuade and even deceive. Consultant Frank Baker shares some of his favorite short videos to help teachers address the problem.
Many teachers are not well equipped to teach “argument” and prepare students for assessments that require them to build an effective claim. Author and consultant Erik Palmer deconstructs current efforts to teach persuasive writing and offers better solutions.
As product placement ads invade more of our visual space, educators can use the trend as a hook to engage students in critical thinking about what it means to be media literate. Expert Frank Baker uses the NBA’s 2016-17 plans for jersey advertising as an example.