Tagged: marketing

Consistency: the Invisible Backbone of Teaching

Students need to know what to expect when they enter our classrooms, writes teacher Kelly Owens. Consistency on the front end paves the way for more student autonomy and engagement throughout the lesson. Three tips can help teachers achieve “the loyalty to learning we want!”

Classroom Moves That Stimulate Kids’ Learning 

This January, don’t hastily jump on the bandwagon with the latest decorating fad. Design a place where students want to learn and grow. Your classroom environment may be one of the most powerful tools in your teaching toolbox, writes teacher and former marketer Kelly Owens.

Engage and Motivate by Satisfying Student Needs

Kelly Owens suggests ways to promote more engagement and motivation in class by using a HEAD, HEART, HANDS lens. She includes her team’s strategies for creating a student-centric learning environment, increasing opportunities for self-reflection, and decluttering the classroom.

Five Lesson Plan Tweaks I Borrow from Marketers

How is teaching like marketing? In student-centered classrooms, relatable lessons motivate students because they connect and have emotional appeal, writes teacher and former marketer Kelly Owens. In turn, engagement leads to purposeful work, supporting more on-task behaviors.