How is teaching like marketing? In student-centered classrooms, relatable lessons motivate students because they connect and have emotional appeal, writes teacher and former marketer Kelly Owens. In turn, engagement leads to purposeful work, supporting more on-task behaviors.
Metaverse? Prebunking? Zombie claims? The rapid evolution of digital technology and methods of persuasion has unleashed a flood of words and phrases that need to be in students’ vocabularies. Media literacy expert Frank Baker offers examples from across current culture.
Whether your ELA, social studies or media literacy students are tracking advertising on Madison Avenue or Capitol Hill, expert Frank W. Baker has the tools and ideas you need to blend this high engagement topic into standards-based lessons on analyzing informational text.
In today’s online marketing environment, everybody seems to be after the attention of young people, writes media literacy expert Frank Baker. Many tweens and teens have money and may not see through all the strategies and tactics of influencers. Educators need to help.
Increasingly information is being conveyed in visual terms, and the flashy graphics can both clarify and mislead. Media literacy expert Frank Baker has teaching ideas to help students think more deeply about the infographics and visual data flooding our brains.
The activities in Lisa Morris’ book on teaching ELA with the CCSS in grades 2-5 are easily adapted for each level, including middle grades 4&5. Reviewer Linda Biondi also liked the extensive mentor texts and came away with oodles of lesson ideas.